India: New Opportunities for Luxury Automakers
As of now, India is the fourth largest automotive market in the world. The luxury segment though accounts for less than 2% of the total due to high import tariffs that can be as high as 100% and due to the unique peculiarities of the Indian market....
Why 2021 was a record year just for Luxury Automotive
2021 just ended and several companies in the luxury space have been publishing news reporting record sales this year. In many sectors, a significant recovery from 2020’s crisis caused by the pandemic was expected, but few foresaw results exceeding or...
NFT in Luxury automotive: Ferrari and Lamborghini jump in
NFTs (Non-Fungible Tokens) have been around for a while, but only in 2021 we have seen this space literally boom. And this trend in technology directly linked to that of cryptocurrencies and blockchain, among others, is gradually affecting every...
Circular Economy in Automotive: BMW i Vision Circular Concept
BMW has recently introduced its vision for the sustainable automotive industry and car of the 2040. The i Vision Circular. A compact four-seater developed with the objective of exploring what more can be done by automakers in terms of sustainability....
Customer Racing Programs in Luxury Automotive
Over the last 20 to 30 years, all the manufacturers in the luxury performance automotive segment have developed various racing programs, for GT series and clients' racing. As the customer journey and experience have become increasingly complex over the...
Porsche Vision GT: the Car that Only Gamers can drive
On Monday Porsche revealed its Vision GT Concept. A futuristic racing car that will be featured in the upcoming Gran Turismo 7 releasing early in 2022 as a Play Station exclusive. *Source: Porsche Media This is only the latest concept designed by an...
Restomod: a celebration of heritage as the industry changes for good
The restomod trend in automotive is nothing particularly new but has been gaining traction in the last few years as the core technologies change with digitalisation and electrification. The term indicates cars, usually classic models, that are not only...
COP26: what does it mean for the Automotive industry?
The 26th Conference of the Parties (COP) or United Nations Climate Change Conference is being held in Glasgow these days and will last until the 12th of November. The meeting of representatives from 197 countries is expected to define new improved...
Pininfarina partners up with Foxconn: Chinese EV market consolidation
Pininfarina just presented its latest automotive partnership offspring, the luxury saloon car developed for Taiwanese Hon Hai Precision Industry (鸿海集团), better known as Foxconn Technology Group. Most of those who know this company will associate it...
Taycan outsells the 911: Porsche’s strategy between EVs and iMaker’s Virtual Influencers
In its latest report, Porsche confirmed the record results of the first half of 2021. Despite the ongoing chip shortage that is affecting the industry with production and logistics bottlenecks, Porsche minimised the delays by retrofitting vehicles’...
An Overview of the Top-End Luxury Automotive Market
Last year, the automotive market was hit extremely hard by the pandemic. However, the luxury segment as many predicted proved to be more resilient and several companies managed to limit significantly the losses. The first half of 2021 instead has been...
Chip Shortage in luxury automotive: the Perfect Storm
By now, the chip shortage has been going on for longer than many people may think and has affected pretty much everyone in different ways. You might have tried to purchase a product and either got the message that severe delays would occurr or simply...
Electrification and Autonomous Driving Approaches in Luxury Automotive
In this important moment of transition for the automotive industry, luxury OEMs are, at different paces, moving toward vehicles electrification, autonomous driving, improved connectivity, and increasingly sophisticated ADAS. There are substantial...
EV Market Growth 3 years later: China and the rest of the world
A while back, I wrote an article drawing the situation of the Chinese automotive market and trying to frame the buzz around the new energy vehicles growth in the world’s largest automotive market. You can find it here. The observation started from...
Rimac signs historic Strategic Joint Venture with Porsche to form Bugatti-Rimac
On Monday, July 5th, 2021, Rimac Automobili held a live event during which were announced a series of changes at the corporate level that represent historic milestones for the young Croatian company. Mate Rimac, on the stage, revealed the birth of...